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THIS IS NOT A SOLICITATION ANNOUNCEMENT. This is a sources sought synopsis only. The purpose of the sources sought is to gain knowledge of potential qualified sources and their business size classification relative to NAICS: 516210 Media Streaming Distribution Services, Social Networks, and other Media Networks and Content Providers (size standard Software Publishers (size standard $41.5M). Responses to this synopsis will be utilized by the Government to determine the appropriate procurement methodology. After review of the responses to this sources sought synopsis, an RFQ/RFP may be published on Contracting Opportunities at www.sam.gov. Responses to this sources sought synopsis shall not be considered a response to a solicitation. All interested offerors will respond as an interested party to this sources sought.

The New Hampshire Army National Guard has a requirement for advertising and marketing services as follows:

BASE YEAR

CLIN 0001 – Analytical Study as described in para 5.1 of the PWS (POP 1 Apr 23- 15 May 23) (1 JOB)

CLIN 0002 – Website Development & Management as described paras 5.2, 5.2.1, and 5.2.2 of the PWS (POP 1 Apr 23 - 31 Mar 24) (12 Months)

CLIN 0003 – Purchased Ads. The contractor shall purchase advertisements that can be allocated as directed by NHARNG as described in paragraph 5.5 of the PWS. This will be done a cost-reimbursable basis. Costs shall not exceed $60,000. (POP: 1 Apr 23 - 31 Mar 24) (EA, NTE $60,000)

CLIN 0004 – Social Media Support. The Contractor shall provide social media support across multiple platforms as described in para 5.6 of the PWS. (POP: 1 Apr 23 - 31 Mar 24) (12 Months)

CLIN 0005 – Email drip campain. The contractor shall maintain an email contact list and release mass emails as directed as described in para 5.7 of the PWS (POP: 1 Apr 23 - 31 Mar 24) (12 Months)

OPTION YEAR 1

CLIN 0006 – Analytical Study as described in para 5.1 of the PWS (POP 1 Apr 24- 15 May 24) (1 JOB)

CLIN 0007 – Website Development & Management as described paras 5.2, 5.2.1, and 5.2.2 of the PWS (POP 1 Apr 24 - 31 Mar 25) (12 Months)

CLIN 0008 – Purchased Ads. The contractor shall purchase advertisements that can be allocated as directed by NHARNG as described in paragraph 5.5 of the PWS. This will be done a cost-reimbursable basis. Costs shall not exceed $60,000. (POP: 1 Apr 24 - 31 Mar 24) (EA, NTE $60,000)

CLIN 009 – Social Media Support. The Contractor shall provide social media support across multiple platforms as described in para 5.6 of the PWS. (POP: 1 Apr 24 - 31 Mar 25) (12 Months)

CLIN 0010 – Email drip campaign. The contractor shall maintain an email contact list and release mass emails as directed as described in para 5.7 of the PWS (POP: 1 Apr 24 - 31 Mar 25) (12 Months)

OPTION YEAR 2

CLIN 0011 – Analytical Study as described in para 5.1 of the PWS (POP 1 Apr 25- 15 May 25) (1 JOB)

CLIN 0012 – Website Development & Management as described paras 5.2, 5.2.1, and 5.2.2 of the PWS (POP 1 Apr 25 - 31 Mar 26) (12 Months)

CLIN 0013 – Purchased Ads. The contractor shall purchase advertisements that can be allocated as directed by NHARNG as described in paragraph 5.5 of the PWS. This will be done a cost-reimbursable basis. Costs shall not exceed $60,000. (POP: 1 Apr 25 - 31 Mar 26) (EA, NTE $60,000)

CLIN 0014 – Social Media Support. The Contractor shall provide social media support across multiple platforms as described in para 5.6 of the PWS. (POP: 1 Apr 25 - 31 Mar 26) (12 Months)

CLIN 0015 – Email drip campain. The contractor shall maintain an email contact list and release mass emails as directed as described in para 5.7 of the PWS (POP: 1 Apr 25 - 31 Mar 26) (12 Months)

OPTION YEAR 3

CLIN 0016 – Analytical Study as described in para 5.1 of the PWS (POP 1 Apr 26- 15 May 26) (1 JOB)

CLIN 0017 – Website Development & Management as described paras 5.2, 5.2.1, and 5.2.2 of the PWS (POP 1 Apr 26 - 31 Mar 27) (12 Months)

CLIN 0018 – Purchased Ads. The contractor shall purchase advertisements that can be allocated as directed by NHARNG as described in paragraph 5.5 of the PWS. This will be done a cost-reimbursable basis. Costs shall not exceed $60,000. (POP: 1 Apr 26 - 31 Mar 27) (EA, NTE $60,000)

CLIN 0019 – Social Media Support. The Contractor shall provide social media support across multiple platforms as described in para 5.6 of the PWS. (POP: 1 Apr 26 - 31 Mar 27) (12 Months)

CLIN 0020 – Email drip campain. The contractor shall maintain an email contact list and release mass emails as directed as described in para 5.7 of the PWS (POP: 1 Apr 26 - 31 Mar 27) (12 Months)

OPTION YEAR 4

CLIN 0021 – Analytical Study as described in para 5.1 of the PWS (POP 1 Apr 27- 15 May 27) (1 JOB)

CLIN 0022 – Website Development & Management as described paras 5.2, 5.2.1, and 5.2.2 of the PWS (POP 1 Apr 27 - 31 Mar 28) (12 Months)

CLIN 0023 – Purchased Ads. The contractor shall purchase advertisements that can be allocated as directed by NHARNG as described in paragraph 5.5 of the PWS. This will be done a cost-reimbursable basis. Costs shall not exceed $60,000. (POP: 1 Apr 27 - 31 Mar 28) (EA, NTE $60,000)

CLIN 0024 – Social Media Support. The Contractor shall provide social media support across multiple platforms as described in para 5.6 of the PWS. (POP: 1 Apr 27 - 31 Mar 28) (12 Months)

CLIN 0025 – Email drip campain. The contractor shall maintain an email contact list and release mass emails as directed as described in para 5.7 of the PWS (POP: 1 Apr 27 - 31 Mar 28) (12 Months)

Interested parties are welcome and encouraged to review and comment on the attached Performance Work Statement.

Additionally, they should also provide answers to the following:

1. Estimated amount for each CLIN and SUBCLIN

2. Please indicate the size status and representations of your business, such as but not limited to: Service Disabled Veteran Owned Small Business (SDVOSB), Veteran Owned Small Business (VOSB), Hubzone, Woman Owned Small Business (WOSB), 8(a), Large Business, etc.)?

3. Is your company considered small under the NAICS code identified under this RFI?

4. Are you the manufacturer, distributor, or an equivalent solution to the items being referenced above?

5. If you are a large business, do you have any designated distributors? If so, please provide their company name, telephone, point of Contact and size status (if available).

6. If you are a small business and you are an authorized distributor/reseller for the items identified above or an equivalent solution, do you alter; assemble; modify; the items requested in any way? If you do, state how and what is altered; assembled; modified?

7. Please provide general pricing of your products/solution for market research purposes.

8. Please submit your capabilities regarding the salient characteristics being provided and any information pertaining to equal to items to establish capabilities for planning purposes?

9. Please review salient characteristics and provide feedback or suggestions. If none, please reply as N/A.

10. Please provide your CAGE code or DUNS number.

Responses to this notice shall be e-mailed to the attention of: Corey Caza at corey.d.caza.mil@army.mil or Matthew Lapointe at matthew.r.lapointe.civ@mail.mil

Telephone responses will not be accepted. Interested parties shall also submit their responses to the Government no later than 4:00 PM (EST) on 18 November 2021. This notice is to assist in determining the availability of capable sources via the commercial industry only. A solicitation is not currently available. If a solicitation is issued, it will be announced at a later date and all interested parties shall respond to that solicitation announcement separately from this sources sought.

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